Experience

​ReFED is a national nonprofit dedicated to ending food loss and waste across the U.S. food system by advancing data-driven solutions. In this role I:​

Project Management 

• Work with relevant ReFED colleagues and/or external stakeholders to oversee projects through their entire life cycle - determining project scope; recommending strategic direction; developing cost estimates and timelines.

• Oversee and maintain contractual partnerships with ReFED’s web and graphic design firm, and public relations firm – this includes agency management and weekly meetings facilitation

• Develop project and event engagement plans, and monthly editorial calendars

• Monitor production process to ensure delivery within scope or implementing contingencies; soliciting/analyzing/addressing feedback; getting buy-in from key stakeholders; launching; evaluating and optimizing as appropriate.

• Manage all areas of ReFED’s webinar events, from pre-planning, through the event day, and post-event activities – developing technical checklists, coordinating panelists, developing promotional toolkits and follow-up communications.

• Support the Communications Director in overseeing the development, implementation, and execution of marketing campaigns and communication strategies.

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Brand Stewardship and Content Development 

• Manage the development, distribution, and maintenance of a portfolio of print and digital collateral by serving as ReFED’s in-house graphic designer.

• Serve as “gate-keeper” for internal and external use cases of the ReFED brand to maintain brand integrity across all company marketing initiatives and communications, and effectively communicate ReFED's vision to external audiences.

• Develop a content and communications calendar that is aligned to the organizational wide calendar.

• Design, draft content, and deliver ReFED’s monthly newsletters using MailChimp.

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Website Management and Coordination

• Manage design and content for ReFED’s multiple web properties 

• Manage the contractual partnership with ReFED’s website development firm – working with them for ongoing maintenance and updates of digital properties and visual assets. 

• Lead website redesign projects through activity tracking, oversight of work by external vendor, and assisting in the creation of sitemaps, wireframes, and prototypes.

• Serve as project lead for ReFED’s Content Management System, CloudCannon - training staff and implementing best practices to ensure consistent visual and written content

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Social Media Marketing & Management

• Manage the organization’s social media accounts including Twitter and LinkedIn, and offer constructive interaction with users to cultivate an engaged social media community

• Analyze complex data sets on food waste and prepare compelling written and visual stories for digital sharing. 

• Oversee all content in day-to-day communication, social media content planning, authoring, coordination, reviews, edits and launch of digital campaigns, initiatives, and programs.

• Analyze the long-term needs of the company's social media strategy and offer quarterly reports to leadership that outline any necessary changes to the digital marketing plan.

• Partner with key stakeholders (internal/external) to promote special events/announcements; encourage engagement; understand follower demographics to ensure we are reaching the right people and increase follower count

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Annual Report & Fundraising Support

• Manage report development process from inception to release; engaging with internal stakeholders to determine content; write content, overseeing graphic design production; ensuring buy-in from Executive Director; develop release plan including MailChimp, social promotion, and other appropriate channels.

• Work with the Development team to collect, organize, and share compelling impact stories in various mediums. Contribute to grant proposals and reports as needed.

• Develop creative and mission-centric fundraising visual assets that articulates the special role of ReFED.